A well planned Google Advertising PPC campaign returns far more visibility & sales leads than a regular print Ad.
Google Adwords is the most viewed and widely spread pay per click or PPC advertising network on the internet. It follows two pay-per-impression and pay-per-click payment schemes. Google Adwords displays these text based advertisements based on the keywords chosen by the client as sponsored results besides organic search results.The position of an advertisement is chosen based on the amount the advertiser agrees to pay for the given keyword he chooses. Every keyword has a different estimated cost-per-click also known as CPC. This difference is calculated based on the competition for the keyword chosen by the advertiser.
See also: Facebook Ads PPC
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